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The Best Day of the Week to Launch a Kickstarter
Published August 24, 2026
Launch day gets debated constantly in creator communities, usually as a guess dressed up as advice. We checked it directly: every completed campaign in Backer Sonar's dataset with a recorded launch timestamp, grouped by day of the week, across all categories.
The numbers
| Day | Campaigns launched | Success rate |
|---|---|---|
| Tuesday | 41,838 | 66.7% |
| Wednesday | 30,080 | 59.7% |
| Monday | 29,608 | 58.9% |
| Thursday | 26,886 | 59.5% |
| Friday | 26,273 | 58.1% |
| Saturday | 14,560 | 55.2% |
| Sunday | 12,219 | 54.0% |
Tuesday wins on both counts. It's the single most popular launch day — nearly 40% more campaigns launch on a Tuesday than on the next-closest day — and it also has the highest success rate at 66.7%, roughly 7 to 12 points above every other weekday. Weekend launches are both the rarest and the weakest performers, with Sunday landing lowest on both volume and success rate.
What this doesn't prove
- Popularity and performance are entangled here. Tuesday isn't just the best-performing day, it's also the most crowded one. Some of that 66.7% may reflect that more experienced, better-prepared creators have converged on Tuesday as a default, not that the day itself carries some inherent advantage.
- Weekday vs. weekend isn't a clean causal story either. Weekend launches are rarer partly because platforms, press, and backers are less active on Saturday/Sunday — a real distribution effect, not proof that a Saturday launch dooms a specific project.
- This is an all-category, all-time view. Launch-day patterns can shift by category or by year; we haven't sliced this further yet.
What this is useful for
If you have flexibility on launch date and no stronger reason to pick otherwise, the data favors a weekday launch — Tuesday specifically — over a weekend one. It's one input among several: see our posts on goal size, campaign duration, and how many backers you'll likely need for the other levers the data says matter more. For the full picture across category, goal, and duration together, see Should I Launch on Kickstarter?
You can explore campaign timing yourself, filtered by category and year, in Backer Sonar's reports.